Brief Contents
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
- Strategy, Business Models, and Competitive Advantage
- Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
- Evaluating a Company’s External Environment
- Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting and Strategy
- The Five Generic Competitive Strategies
- Strengthening a Company’s Competitive Possition: Strategic Moves, Timing, and Scope of Operations
- Strategies for Competing in International Markets
- Corporate Strategy: Diversification and the Multibusiness Company
- Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
- Superior Strategy Execution — Another Path to Competitive Advantage
PART TWO: CASE IN CRAFTING AND EXECUTING STRATEGY
Case 1 Fixer Upper: Expanding the Magnolia Brand
Case 2 Lola’s Market: Capturing a New Generation
Case 3 Under Armour’s Strategy in 2019: Its Struggle to Revive North American Sales and Profitability
Case 4 iRobot in 2019: Can the Company Keep the Magic?
Case 5 Twitter, Inc. in 2019: Are the Growth and Profit Sustainable
Case 6 Netflix in 2019: Striving to Solidify its Position as the Global Leader
Case 7 Mattel Incorporated in 2019: Hard Time in the Toy Industry
Case 8 Tesla’s Strategy in 2019: Is Sustained Profitability a Realistic Prospect?
Case 9 The Walt Disney Company: Its Diversification Strategy in 2018
Case 10 Robin Hood
Case 11 Starbucks in 2019: Is the Company on Track to Achieve Operational Exellence and Attractive Growth?
Case 12 Profiting from Pain: Business and the U.S. Opioid Apidemic