Essentials of Strategic Management 7th Ed.

Brief Contents

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

  • Strategy, Business Models, and Competitive Advantage
  • Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools

  • Evaluating a Company’s External Environment
  • Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting and Strategy

  • The Five Generic Competitive Strategies
  • Strengthening a Company’s Competitive Possition: Strategic Moves, Timing, and Scope of Operations
  • Strategies for Competing in International Markets
  • Corporate Strategy: Diversification and the Multibusiness Company
  • Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

  • Superior Strategy Execution — Another Path to Competitive Advantage

PART TWO: CASE IN  CRAFTING AND EXECUTING STRATEGY

Case 1    Fixer Upper: Expanding the Magnolia Brand

Case 2   Lola’s Market: Capturing a New Generation

Case 3   Under Armour’s Strategy in 2019: Its Struggle to Revive   North American Sales and Profitability

Case 4   iRobot in 2019: Can the Company Keep the Magic?

Case 5   Twitter, Inc. in 2019: Are the Growth and Profit Sustainable

Case 6   Netflix in 2019: Striving to Solidify its Position as the Global Leader

Case 7   Mattel Incorporated in 2019: Hard Time in the Toy Industry

Case 8   Tesla’s Strategy in 2019: Is Sustained Profitability a Realistic Prospect?

Case 9   The Walt Disney Company: Its Diversification Strategy in 2018

Case 10  Robin Hood

Case 11  Starbucks in 2019: Is the Company on Track to Achieve Operational Exellence and Attractive Growth?

Case 12  Profiting from Pain: Business and the U.S. Opioid Apidemic