• Fakultas
  • Perpustakaan UGM
  • Bahasa IndonesiaBahasa Indonesia
    • EnglishEnglish
    • Bahasa IndonesiaBahasa Indonesia
Universitas Gadjah Mada Universitas Gadjah Mada
Fakultas Ekonomika dan Bisnis
Unit Perpustakaan
  • Beranda
  • Profil
    • Tentang Perpustakaan
    • Staf Perpustakaan
  • Pelayanan
    • Jam Pelayanan
    • Keanggotaan
    • Layanan Uji Turnitin
    • Jenis Layanan
    • Tarif Layanan
    • Pelanggaran & Sanksi
  • Koleksi
    • Koleksi Tersedia
    • Penempatan Koleksi
  • Panduan
    • Akses E-Book
    • Akses Database
    • Unggah Mandiri
    • Penulisan Karya Ilmiah
    • Membuat Bokkmark PDF
  • Beranda
  • Slider buku
  • Essentials of Strategic Management 7th Ed.

Essentials of Strategic Management 7th Ed.

  • Slider buku
  • 20 Oktober 2022, 03.36
  • Oleh: ekohari
  • 0

Brief Contents

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

  • Strategy, Business Models, and Competitive Advantage
  • Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools

  • Evaluating a Company’s External Environment
  • Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting and Strategy

  • The Five Generic Competitive Strategies
  • Strengthening a Company’s Competitive Possition: Strategic Moves, Timing, and Scope of Operations
  • Strategies for Competing in International Markets
  • Corporate Strategy: Diversification and the Multibusiness Company
  • Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

  • Superior Strategy Execution — Another Path to Competitive Advantage

PART TWO: CASE IN  CRAFTING AND EXECUTING STRATEGY

Case 1    Fixer Upper: Expanding the Magnolia Brand

Case 2   Lola’s Market: Capturing a New Generation

Case 3   Under Armour’s Strategy in 2019: Its Struggle to Revive   North American Sales and Profitability

Case 4   iRobot in 2019: Can the Company Keep the Magic?

Case 5   Twitter, Inc. in 2019: Are the Growth and Profit Sustainable

Case 6   Netflix in 2019: Striving to Solidify its Position as the Global Leader

Case 7   Mattel Incorporated in 2019: Hard Time in the Toy Industry

Case 8   Tesla’s Strategy in 2019: Is Sustained Profitability a Realistic Prospect?

Case 9   The Walt Disney Company: Its Diversification Strategy in 2018

Case 10  Robin Hood

Case 11  Starbucks in 2019: Is the Company on Track to Achieve Operational Exellence and Attractive Growth?

Case 12  Profiting from Pain: Business and the U.S. Opioid Apidemic

Informasi Penting

  • Tutorial Akses Elsevier
  • Entrepreneurship and Management in an Islamic Context
  • Valuation: Measuring and Managing the Value of Companies 7th Ed.
  • Essentials of Strategic Management 7th Ed.
  • Management Information Systems: Managing The Digital Firm

Laman

  • Akses E-Book
  • Beranda
  • Jam Pelayanan
  • Jenis Layanan
  • Keanggotaan
  • Koleksi Tersedia
  • Layanan Uji Turnitin
  • Membuat Bokkmark PDF
  • Panduan
    • Akses Database
  • Pelanggaran & Sanksi
  • Penempatan Koleksi
  • Penulisan Karya Ilmiah
  • Staf Perpustakaan
  • Tarif Layanan
  • Tentang Perpustakaan
Universitas Gadjah Mada

Universitas Gadjah Mada
Fakultas Ekonomika dan Bisnis
Unit Perpustakaan
Jln. Sosio Humaniora No.1, Bulaksumur, Yogyakarta, Indonesia 55281 (Gedung Pusat Pembelajaran Lt. 2)
+62 (274) 548510 pesawat 220
+62 (274) 563212

Web Analytics Made Easy - Statcounter

© Universitas Gadjah Mada - Fakultas Ekonomika dan Bisnis

KEBIJAKAN PRIVASI/PRIVACY POLICY

[EN] We use cookies to help our viewer get the best experience on our website. -- [ID] Kami menggunakan cookie untuk membantu pengunjung kami mendapatkan pengalaman terbaik di situs web kami.I Agree / Saya Setuju